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Who We Are

Betsy Cross of betsy & iya had the idea for Little Boxes a few weeks before Thanksgiving, 2011. That first year, 90 shops signed up and they collected over 8,000 raffle tickets from delighted Portlanders. The promotion has since grown to become a Portland Black Friday institution.

Paul Jungwirth, the independent software developer behind Illuminated Computing, added the mobile apps and website starting in 2013, and became a partner in 2015.

Built Oregon, a nonprofit whose mission is to champion Oregon entrepreneurs and tell their stories, bought Will & Betsy's share in 2017.

Built oregon people
Built Oregon Co-Founders Terry St. Marie, Mitch Daugherty, and Rick Turoczy.

Little Boxes is a holiday shopping event that takes place the Friday, Saturday, and Sunday after Thanksgiving. It encourages shoppers to explore Portland's neighborhoods to discover and support the Little Boxes—small, specialty retailers—that make our city unique.

The rules of the game are simple: participating shoppers visit and make purchases from Little Boxes, earning raffle tickets and unlocking prizes over the course of the event's three days.

We believe that shopping after Thanksgiving should feel more like a leisure sport and less like an adrenaline-fueled run with the bulls. And Little Boxes delivers and experience that makes shopping special: a warm greeting, uncommon gifts, and personal customer service.

Join Little Boxes, Portland's big holiday shopping experience. Thank you for checking us out and for shopping with us. You're fantastic.